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Disney x Coach

Disney x Coach was a collaboration to help celebrate the 75th Anniversary of Coach. The goal of this collaboration was to show the more youthful and fun side of the brand. Social media played a large role in bringing this collaboration to life.

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Hidden Mickeys

Hidden Mickeys

To start teasing the collaboration, a series of social posts that showed 'hidden Mickeys' around the world. 

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Disruptive Mickey

Disruptive Mickey

Snapchat filters were created for the collaboration to show a disruptive Mickey that users can use to share all over the world. These Mickey 'graffiti' can be used as a filter or a graffiti on buildings.

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