NICE TO MEET YOU
I am a Freelance Creative Director based in New York City. I love solving problems,
big or small and can find the bright side
in any situation.
EFFY Jewelry Birthstone Campaign
Creative Direction
EFFY Jewelry has one of the most unique birthstones jewelry in the business. The goal with this series was to showcase the unique stones and the beauty of each unique piece.
Sakara Protein Super Bars Re-Launch
Art Direction & Design
Sakara relaunched their Protein Super Bars with cleaner ingredients and better texture. That came a refresh on the packaging as well as a campaign titled "Nothing To Hide” to bring hype back to the bars.
Effy Spring Campaign
Art Direction & Design
Effy's Spring campaign paid homage to the brand's biggest inspiration when creating jewelry: nature.`
Effy Mother’s Day Campaign
Art Direction & Design
Effy's Mother’s Day campaign celebrated all types of mothers through our beautiful cast. Each person shared their favorite past time or what it takes to be become a a good mother.
Disney x Coach
Art Direction & Design
This collaboration was to show the more youthful and playful side of the brand. Social media played a large role in bringing this collaboration to life and in gaining the right audience.
UNIQLO Ultra Light Down Fall Campaign
Art Direction
UNIQLO’s fall campaign features their ever-popular Ultra Light Down. As a local campaign we follow four New Yorkers that talk about how the ULD fits into their everyday style.
Aimee Kestenberg Fall Campaign
Creative Direction
Aimee Kestenberg’s Fall collection theme was ‘Wild at Heart’ which spoke to the subtle confidence in the collection.